Apparently, the man who invented the mascara went by the name of Eugene Rimmel. The word "rimmel" is still used in some countries as the name for mascara. One can only assume that's how "Rimmel London" came about. Interesting...
Here are the links...lol
http://en.wikipedia.org/wiki/Eugene_Rimmel
http://en.wikipedia.org/wiki/Mascara
*Photo: Wmagazine via google images*
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